Aside from clicking “live” on Facebook’s Mobile or Desktop app is there a simple method for going live and doing it professionally. Yes! There is and you’re about to learn exactly how.
Let me preface this post by stating the following my assumption is that you’re a non-technical business without an in-house media team. You’re not interested in costly production software but you are interested in remaining professional while live streaming. Aside from custom aesthetics, you’re also looking for a method to streamline your live streaming process.
With the Above in mind, the following three methods will help your business both look good online and get it done in a reasonable amount of time.
Basic Live Streaming Tools Needed:
- Computer Desktop / Laptop (You can go live on your phone without software but for the most part this method will require a desktop or laptop)
- Camera Built-in or External : My Recommended Web Cam is Logitech C920
- Software or SAAS:
ECamm Live Streaming for Business
You might be familiar with eCamm software as it’s one of the go to Skype Call Recording apps for most of the digital marketing world. Well, the same makers of eCamm just recently launched eCamm Live which honestly is one of the easiest apps to use for live streaming. It reminds of screen recording apps like Screencast and Camtasia but simple to use and of course built for the live environment. You can see a video below that explains the features of eCamm Live
Several features that make eCamm Live so powerful is the simplicity behind this app. It’s by far the easiest app to use for live streaming with robust features that add professional touches to your broadcast.
Some of these features include:
- Broadcasting Videos
- Live Picture in Picture
- Screen Sharing
- Graphic Overlays
Personally, I love the fact that you can LITERALLY drag and drop graphics like logos, text, and even animated gifs into the stream. This feature makes it extremely easy to use in terms of professional production.
Additionally, with the ability to broadcast video files you can easily add intros and outros to your live stream without a big hassle.
CrowdCast.io Live Streaming Tool
CrowdCast.io is an ideal tool for content marketers, coaches, trainers, bloggers, etc. Anyone profession deeply engulfed in the digital marketing arena. The platform boasts a slew of features that almost every digital experts can imagine, including:
- Built-in Landing Pages
- Paid Events
- Stripe Integration
- Zapier Integration
- Pixel Tracking
- Private Events
- Data Exports
- and must more
If you think about it Crowdcast.io is essentially the Go to Webinar for live streaming with the exception that it’s a lot more modern and streamlined. There’s also no clunky software to download which is everything I love about SAAS.
The biggest feature, in my opinion, is that Crowdcast essentially allows you to be a LiveStreaming God. Recently, there’s been a lot of talk about the idea of being “Omnipresent” on the social media. Well, Crowdcast allows you to achieve that goal easily without super complex software or a media team behind you. Here’s how.
As you can imagine I’m a true advocate for anything that makes the life of a business owner simple. If you can 10X my live streaming efforts I’m all for it. With Crowdcast you can be omnipresent, capture leads, and host paid events all from one tool. Not bad right 🙂
MiMo Live Boinx Software
The last of the 3 methods for business live streaming is Mimo Live. But don’t let the #3 Status fool you MiMo Live is a front runner for several reasons. It’s affordable but it has so much potential. MiMo Live allows you to perform tasks that are a little more technical with features like:
- multiple screen sources up to nine which can be extended with Blackmagic
- graphics machine based on a layered concept
- live keying during the broadcast
- exporting to disc features
- you can even add a live Twitter feed to your stream while broadcasting (very neat)
- and much more
MimoLive speaks to my accounting background (you know LIFO , FIFO lol) But on a serious note it is the more complex version of the 3. However, with all these features I couldn’t help but through this option in. MiMo will probably be useful for media professionals or agencies hosting live events that may also require post production marketing. If you run conferences, host meetups, or teach live courses this may be the perfect option for you.
There are a bunch of live streaming apps online to date. However, these 3 fit the mold. They are easy to use, affordable, and help you achieve the omnipresent goal with half the effort. Which of the three are you using today? Do you have other tools you’d like to include in the mix? If so, leave a comment below.