Thinking about using Kinsta managed hosting but unsure if it’s right for your next project. Read this article which explains the process I used to make the same decision you are contemplating at this point. Let’s start by knocking out the common misconception, this is not some run of the mil affiliate review article. But if you fall on the side of Kinsta after reading this article do me a solid and use my link (because you know Karma).

KINSTA LINK YO’

Now, that we’ve gotten that out of the way let’s talk why you would consider using Kinsta. First, let me begin by saying I used a multitude of hosting platforms from  Kinsta, Bluehost, Hostnine, Host Gator, 1 on 1, Namecheap, Godaddy, and Orange Hosting, SiteNine, and a bunch of others. I wouldn’t necessarily say some are better than others, more like there are different tiers of hosting and different features that are valuable in certain situations.

For example, if I’m just purchasing a domain name to host a single page or a small site I’ll use something like Namecheap.com. On the other hand, if I’m building a website for a company that is likely to produce and publish content regularly I’ll aim for something mid-tier especially if the company is on a strict budget for the project. Most web hosting companies have different tiers of service basic plans start relatively low and gradually you can upgrade your account to add more “umpph” as you need it.

So, let’s start out with reasons why you wouldn’t necessarily need Kinsta Hosting. Let’s just say, Kinsta would be nice to have in these situations but not at all necessary.

Reason 1 Why You Might Not Need Kinsta – You’re Building A Simple App Landing Page

You’re building an app landing page. Listen, get a Bootstrap landing page template and throw up a quick site, host it on Namecheap and bam you’re done. In this case unless you actually already have Kinsta hosting this is an unnecessary splurge. You can spend an absurdly low amount of dollars on Namecheap for a year of hosting with a domain. The last time I made a purchase there I spent less than $25 for a domain and hosting (for the year) and also purchased some erroneous .stream and .live domains for absolutely no reason at the same time. You can click on the image below to see this app prototype site I put up on Namecheap awhile ago. Works just fine for this purpose.

App prototype namecheap

Reason 2 Why You Might Not Need Kinsta – You’re Building a Website With A Blog But It’s Content Lite

Maybe you’re ready to create a website to promote your local business or service but don’t intend on publishing much content. If you invision the site as something you’ll use to post weekly sales flyers on or announcements or for people to be able to find information about you online but don’t intend to blog like a power blogger a simple scalable hosting plan will do. Personally, I’m always concerned with performance so even if a website is content lite I want to make sure that it’s scalable in case the business plans on taking on a more aggressive content marketing approach. Additonally, sites shouldn’t lag, because lagging sucks. If content takes to long to load people will go somewhere else. So, if you plan on uploading flyers or other marketing materials look for hosting that can handle the load. In this case I wouldn’t go for a super cheap hosting plan, instead I’d going with something like a VPN hosting or a smaller plan. This gives me the option to upgrade my hosting capability if I plan to push out more content.

If you tech saavvy and have the time or energy to deal with content delivery networks, debugging, etc or perhaps you have a webmaster / developer on hand services that use Cpanel are fine. It might seem foreign at first but you can get through it. Cpanel is an online staple so there’s a lot information out there to help you navigate through this.

If all of this is sounding a bit foreign to you there are sites like Squarespace and Shopify that are easy to use and simple enough to handle your needs. Personally, I perfer hosting with Cpanel maybe because I’m use to it but also because there’s a bunch of features you might not necessarily have with other website services like unlimited email accounts, add-on domains, ftp, etc.  More importantly, I prefer WordPress.org just because it’s so awesomely powerful , great for SEO , extremely flexible , etc , etc. If you’re thinking about using Kinsta you’re likely a WordPress Junkie too so, I’m probably preaching to the choir.

An example of a website I built and host is a furniture company’s website. The company generates millions in revenue every year but they really just wanted a website that put them online. Exactly the scenario I described above. Their website has been up for a couple years now and we have Zero issues with load time, discovery, etc.

Now let’s be clear because I manage their website, if something breaks I can fix it, if something needs an upgrade or update I take care of routine maintenance.

Reason 3  Why You Might Not Need Kinsta – You’re Using Amazon Web Servers , You’re A Pro , You Have a Team of Devs, You Should Stop Reading This Article

If you’re reading this article now and you are the reader this headline describes but haven’t tried Kinsta yet it’s likely you’re curious. You probably don’t need Kinsta but your curiosity might cause you to try it just because. Let me just say if you plan on spinning up a site real quick and don’t want to involve any devs but need staging environments and all the amazing stuff in Kinsta keep reading the article. You’ll learn more about the different might just start a new site just because you should be knowledgeable about these type of things Ms. or Mr. CEO 😛

Reason 4  Why You Definitely Do Not Need Kinsta – You Will Not Be Using WordPress

I know this seems like common sense but I just want to be completely clear. If you don’t intend on using WordPress there is absolutely no need for Kinsta since it’s a Managed WordPress Hosting Solution. WordPress is different from Shopify, Squarespace, Wix, etc. They are completely different platforms. If you’re reading this and saying “Duh, I knew that Andrea” (my bad) I just want this article to be super clear for everyone.

Ran out of Reasons

Okay I know you might be saying are you kidding. But really I’m not. For WordPress sites once you venture beyond a $25/m hosting fee  there’s really no other reason to not use Kinsta. Unless you’re just stuck on the old Cpanel. I get it, sometimes new things can be scary. But that’s why I’m here. Now the remainder of this article will focus on reasons why you need Kinsta or why I believe it makes sense to use the service.

Reason 1 Why You Need Kinsta – You Want To Remove The Middle Men or Women

If you have experience with WordPress.org  you understand that while the interface may appear simple there are a bunch of things on the backend that requires a little bit of tech savviness including:

  • How to protect your site
  • How to restore your site
  • How to improve site speed
  • Site cache
  • Site Monitoring
  • Much much more

Many of these site hiccups don’t occur immediately. But they do eventually. Leaving you with either a bunch of research to do and support forums to forage. Or eventually having to hire a developer to fix your site’s issues. If you don’t anticipate having the time to manage these issues and don’t want to hire or pay for additional support Kinsta’s will save you a bunch of time and headache. Essentially, Kinsta has managed to create a solution that basically eliminates the middle men and women aka developers or webmasters.

A few years ago you may run into courses where someone will say something like.  Start Making Money Online with a Website. Purchase this course. The course will then take you into the process of understanding how to set up hosting. Usually, someone recommends Bluehost. 😛 (Techy joke). Now after you setup hosting they will run you through the process or installing cpanel, then uploading WordPress.org with Softaculous or something else in Cpanel sometimes they even required you to open up FTP and install it into a directory and then changes read / write permissions.

If you are taking a course like that now, please stop. Seriously, there’s a simpler, faster, 1000 times easier way to do this. Many people trying to make money online who fall into this techy trap get stuff, gassed out. It takes a lot of time to learn that stuff. Unless you want to run a development agency or something of that nature all of that is unnecessary. If you just want to build a kickass WordPress website that runs smoothly choose Kinsta.

Reason 2 Why You Need Kinsta – You’re Not Quite at the Amazon Server level of the tech pyramid but you definitely need more power and professional features.

Kinsta has some very powerful features that help you build, launch, and grow sites professionally. I’m going to break this down into sections just so we don’t get off track because there’s a lot to cover here.

1: Your Building an Important Site for Yourself or Business that Will Require Multiple Updates Overtime

Basically, you plan on launching stuff over time. We all know websites are iterative and so are businesses. Kinsta allows you to create staging environments so that you can test site updates like any professional agency would do before it’s live for the world to see. There’s nothing worse than landing on a site and seeing an “Under Construction” message or notice. That’s for rookies. I’ve been a rookie before. On one of my old websites I use to have a message that stated “This page is not under construction I’m just busy thinking” I was trying to be funny but still it’s not so funny for someone who just wasted their time right. No time wasters here.

The alternative to this is deploying your own staging environments, creating branches, deploying through GitHub or gitlab which is cool for most developers but definitely not easy for most people without that background.

2: You Manage Many or Plan to Manage Many WordPress Sites and Will Benefit from the The Ease of Use

Kinsta’s dashboard is probably one of the simplest user interfaces I’ve encountered. Especially when considering the capabilities. You can clone sites, get basic info , generate SFTP passwords, create redirects, change environments , enable a CDN, monitor logs, restore a site , and much more on one single dashboard.

When I was actively pitching site builds to businesses a couple years ago I really wished I was using Kinsta then it would have been 10 times easier to just clone a site and showcase what someone’s site could look like without all the hassle. Even the easiest plugins to clone sites (which I’ve used) still require a bit of setup. Kinsta is definitely the 10x factor for managing WordPress websites.

Kinsta Dashboard

Kinsta Dashboard

3: Avoid The Pain of a Site Crash , Updates , and Basic Management

It’s true we get very busy as general human beings, life is busy. As a digital marketer or entrepreneur or solopreneur or business owner or site hustler you’re super busy. There might be a few days that go by where a single site is at the top of your mind. Kinsta is a managed WordPress solution, so much of the worries associated with managing a site are covered by Kinsta. Which means if

  • If you or a developer screw something up you can revert back very quickly without having to worry about it
    • This happened to me twice in a week , one word “outsourcing”
  • Plugin updates, WordPress version updates, etc. all these things are managed by Kinsta
  • Kinsta secures your site if you know nothing about DDOS or Firewalls , don’t worry Kinsta knows and they use that knowledge to secure your site

4: Kinsta is Fast Yo’

I know it might sound like I’m not being serious but I’m really obsessed with Website loading. Just ask some of the people I work with. It bugs me half to death, maybe because I live in a remote place that load time is always something I think about. I ask myself questions like: Is this site slow because where I’m located , Is it the site build , the hosting service, scripts , etc. Sometimes I stand outside with a mobile phone just to see how fast a site loads. And occasionally I waste money buying hosting services because I want to test if a provider is really as fast as they claim. I mean I’m really OCD about this. But  — Kinsta is fast yo’ and I can’t express that enough. You can say it’s due to server architecture that would technically be right (Php7 , Nginx , LXD Containers , and MariaDB) but I just like to call it magic.

5: This one is a bit subjective but definitely something to think about

Kinsta provides built in analytics at the server level. Most sites use Google Analytics which is a staple in the community. However, there is an argument that because Google Analytics uses Javascript that many ad-blockers blacklist Google Analytics there’s a work around I found useful by Free Code Camp which is an awesome site 🙂 https://medium.freecodecamp.org/save-your-analytics-from-content-blockers-7ee08c6ec7ee

That’s All Folks

This has been a pretty lengthy review but I do hope it has benefited you in some way. If you have any specific questions or experiences to share please feel free to post in the comments below I’d love to hear about it.