Tools For Consultants To Grow Their Business Online
It’s funny because I often meet people in real life that either have a consulting business or they are thinking about starting one. I have a certain adoration for people who are experts at what they do whether it’s in media, finance, education, food if you’ve found your greatness I’m often enamored by that confidence. When I hear them share their stories about what motivates their genuine love for their work or the story of a life changing event that created that AHA! moment I often find myself in a very lucid trance imagining what their website could look like and how they can share this story with the world.
I know it might sound like overreaching but it’s the god’s honest truth, I literally think, Wow! Do you know how many people can benefit from hearing this? Although I can’t necessarily build a digital presence for every consultant I meet I’d like to do more than just say,
Yes, please just give me a call and we can talk about how to set up your website
Because the reality is only a small percentage will ever reach that point with me. Ultimately, this is my way of cloning myself and hopefully doing a little good in the process. The interesting thing about being a consultant is that not every tool mass marketed for digital media fits the consulting mode. Even still there are some fundamental tools you should a least be aware of and this post will help do just that.
Basic assumptions of this post and what you should expect
You are a consultant or coach interested in building your online presence.
You may have an existing website but you’re interested in upgrading or enhancing it.
You schedule meetings often and feel like you need a better system in place.
You’re actively searching for passive or evergreen methods to acquire leads.
You’re interested in learning more about paid but affordable promotional methods.
You’re not a programmer but you’re dead set on setting up a system to improve workflow and productivity.
If the above sounds like you continue to read below. I promise integrating many of these tools into your work flow will drastically improve the speed at which your business grows or produces.
Tools to Manage a Consulting Business Online
Email Marketing Tools
Email marketing is the primary medium of communication on the internet. As a consultant unlike many other aspects of sales, you’ll find that a keeping the lines of communication open is paramount to closing a sale. However, the absence of email automation as a tool for consultants makes communication a little challenging if you do not plan on cloning yourself.
To scale your consulting business you need to a way to both send out automated messages but at the same time retain some form of personalization. The more you dig deep into email marketing the more complex it can become. When you become extremely adept at creating funnels you can architect complex systems to manage every stage of your funnel.
This is where SAAS CRM’s like Infusion Soft or Active Campaign or Hubspot CRM come into play. However, when you’re first starting out email marketing tools like
are more than sufficient. Many of the internet’s fortunes rely heavily on services like Aweber or Convert Kit. More recently, Convert Kit a bootstrapped company has really made a name for itself by making the process of creating a scheduling campaigns significantly easier.
Mailshake as an email marketing tool for Consultants
In 2017, Mailshake has been an extremely refreshing email marketing tool. While the app is primarily built for Cold Email Outreach this is one of those hidden gems that works extremely well for consultants. Especially those who have a growing list of contacts In Real Life. With most other email platforms aside from transactional platforms, it’s a bit complicated to import your list of contacts. And more importantly, segment them without requiring an additional optin step.
Mailshake interfaces with your Gmail account. It allows accomplishing many tasks related to email marketing with extreme ease. Some of these tasks include:
Importing .CSV files
Personalize and customize personalizations
Review personalizations before sending to ensure the email appears properly when your contacts receive it
Create automated campaigns based on conditions e.g. if a contact clicks on a link
Schedule Campaigns in advance
It’s basically everything you need to promote yourself consistently with the least possible effort. I’ve personally set up email servers to send automated emails in the past and this by far is the simplest method imaginable.
Project Management Tools
As a consultant managing multiple projects is one of those “money making activities”. With all the time you spend organizing your plans, client communication, and employee / freelancer communication it’s wise to create a system that allows you to manage all the moving parts with greater ease.
Basecamp is a staple in the digital world. It basically incorporates all the tools you need for managing a project into one platform. However, it can be a little pricey depending on your level or business or size of the team.
Alternatives to Basecamp include
Depending on the size of your time, current budget, and management style some of these platforms may work better for you than others. Personally, I’ve found that Trello works great for smaller projects as well as projects require many public facing plans.
Asana is also another excellent tool. It’s great for medium size teams and multiple projects. It’s relatively easy to use especially if you’re accustomed to creating lists.
Jira, on the other hand, is often synonymous with Agile teams. One of the benefits of using Jira is that it’s sorta like the WordPress for Project Management. Meaning that Jira allows you to incorporate add-ons from their marketplace and allows third party integration through their Rest API. This concept, in general, is always benefitial because as we all know there is no one size fits all scenario when it comes to business. Some Jira add-ons and integrations that standout to me include BigGantt and Zapier.
You really can’t create a post about Product Management without Slack. It’s not just because Slack is cool 😛 but primarily because it helps you and your team communicate in a very agile way. Admittedly, some of Slack’s features can have you stuck in a parade of techy fun (giphy and such) but when it comes to communicating with your team and automated basic processes Slack is a winner.
There is a bit of a learning curve involved with slack but it’s pretty minimal to use properly. If you can manage to use Twitter you should be able to use Slack as well. Also, if you plan on using Slack be sure to aggregate your communication so that this tool actually makes you more efficient.
Meeting / Appointment Scheduling Tools
Appointment setting and management is a huge task. In the past, you’d hire an assistant to just manage your calendar. While you can still hire a personal assistant doing it for just your calendar alone is unnecessary because there are many tools for consultants that solve the appointment scheduling challenge. Today you can use software to showcase availability / business hours, send confirmations, automate scheduling, send automated reminders.
Next Level Calendar Scheduling
In the past, I created product funnels for consultants. Not many but a few. Unlike e-books, membership sites, or product downloads the product for a consultant is booking time. So I would build out the funnel including an optin page – sales page – and then a success page. On that success page, I would have to find a way to integrate calendar scheduling so that process was also automated for the buyer. It’s not incredibly difficult but it’s definitely a lot of moving parts if building a funnel is not something you do every day. Today you don’t have to be a professional techy 😛 you can just use tools like
to automate the process of paid time blocks. If you in the service industry and charge by the hour or a flat rate that requires you to show up to a call/webinar or perform an in person service VCita and Bookafy will definitely be worth both the cost and setup time.
Accounting and Invoicing
Automating accounting processes or creating a system to keep track of your expenses and revenue is not as daunting as you’d imagine. If you fear the general ledger and you’re not quite ready to outsource to an accounting firm internet guides like me have you covered. There are a bunch of different accounting SAAS available on the internet. Some of my favorites include FreshBooks Cloud Accounting and Zoho. Take a look at what meets your business’ needs first. I’ve found that most of these services offer free trials, so a win-win situation if it works well for you.
Tools to Grow Your Consulting Business Online
So now that I’ve walked you through a pretty lengthy list of tools you can use to manage your consulting business. I will now be sharing tools you can use to grow your business.
Automated Webinar Tools
In 2011 – 13 I owned a website called AutomatedWebinarGeneratorx lol 😛 I was pretty confident that automated webinars would be the next best thing. I was right but I’m usually right about 5 years in advance great news if you’re an investor. Anyhow, I used the website to promote Ever Green Webinar Systems which is basically now Webinar Jam. Now that you learned a little about my past you should know that the point of this story is to help you make money while you sleep.
Source: Webinar Jam
Automated Webinars help you generate high – quality engaged leads and sales by simply providing a method that allows you to conduct webinars 3x a day a present a sale without actually having to be awake across multiple time zones.
My absolute favorite webinar tools include
Regardless of the promotional method, you’re using to present your offer online whether it’s ads or content marketing automated webinars work.
Social Media Scheduling and Content Curation
You might be asking yourself why you should even bother with social media marketing. There are many industry nuances which speak to the effectiveness of Social Media Optimization, how the use of social media also improves SEO, and how you can measure social media ROI. The simplest rationale that explains why social media matters is, it introduces your offer to people who would not see it otherwise.
That being said, for most consultants or professionals social media cannot encompass all your time. It’s all fine and well if you’re a digital marketing consultant or social media marketing consultant but there’s definitely a vast range outside this niche that will benefit from social media as a marketing or growth tool. This is why we use tools like Hootsuite and Triberr to schedule social content in advance. We also use content curation tools like Feedly and Pocket amongst a slew other aggregators like
We use tools like Hootsuite and Triberr to schedule social content in advance. We also use content curation tools like Feedly and Pocket amongst a slew other aggregators like AllTop and Zest.is to find high-quality content we can share in true Jab jab right hook fashion. There are many tools that you can use to get the job done but my favorite are those listed below.
There are many different bulk social scheduling tools but HootSuite is definitely a staple in social media marketing. As a consultant, you might want to outsource scheduling and to be honest you’ll find that most social media managers worth the expense can use HootSuite effectively. If you decide you do not want to outsource but instead manage this task on your own HootSuite’s bulk composer is definitely the way to go.
Triberr is more than just a social media scheduling tool *I’ll explain more later* but for the purposes of filling your content queue with content created by people in your Tribe, Triberr is literally the only SAAS online that can accomplish this through reasonable automation.
Feedly / Pocket / BuzzSumo
If you spend any breath of time searching the internet, monitoring feeds, or content alerts Feedly, Pocket, and BuzzSumo will help you manage content curation.
Social Media Management Tools
There are a bunch of tools online you can use to manage social media activities. At a minimum, you should be monitoring your social accounts and engaging with clients on networks you make yourself available on. Although the list of tools for social media management can be quite lengthy the list below will include tools that are essential in the social media management community.
For Twitter TweetDeck
For Pinterest Tailwind
Social Media Growth Services
Generally speaking a good social media manager you hire on retainer can grow your social media accounts. However, there is a huge difference between management and growth these days. Social Media in 2017 has grown far beyond the scope of just managing responses and scheduling content. Social media growth hackers are becoming more and more popular because the task behind growing social is no easy feat. Right now these people are essentially the hidden secret of every growing digital business. The term growth hacker is pretty broad, encompassing programming hacks, bot creators, social strategists, community builders, ninja content marketers, essentially those employing measurable digital marketing tactics that have a consistent potential for growth. Most social growth hackers won’t actually call themselves social growth hackers. The ones that teach or share proven methods usually end up being consultants or CEO’s who offer courses that teach you these strategies.
Avoid without regret those who tell you they can grow your Twitter or Instagram account for $99 a month. It’s more appropriate to identify the growth strategy the will work for your social account and THEN outsource the execution of those strategies.
However, they are a few hidden gems you can use for social growth that are the hidden secrets to grow your following and get your content shared on social media.
Quant Social uses their proprietary algorithm to follow people on Twitter using your account as well as tags or handles you select. Whenever I meet a business person outside of the digital realm most of them can’t stand Twitter. I personally, love it 😛 but for those who can’t stomach
I have to divulge I do work with Triberr. However, I used this platform for many years before I was given the opportunity to work with them. I never recommend something I don’t use myself. Triberr is a platform unlike any other on the internet. It allows you to build Tribes around shared interests. It then gives your Tribes the ability to share each others content on social media platforms using social scheduling and automated content importing. The key here is that when you build a tribe your content then has the potential to be shared across a network of like minded influencers. Thus growing both your social reach and the reach of others in your tribe.
Landing Page / Funnel Creation Software
If you have nothing else online you should have a funnel or landing page. The growth of your consulting business depends on a steady flow of acquisition from lead acquisition to sales acquisition. To acquire leads you need an optin form or some method to capture your visitor’s information. This will allow you to communicate with your potential clients over time. Landing pages are the medium you use to capture this information. To be honest with you creating landing pages requires a post or course of its own. It’s not something that can be covered in a few paragraphs. However, I want to provide a basic rundown of what tools you can use and what you need to pay attention to when deploying a landing page or funnel. To begin with below is a list of landing page software as a service.
Combined Payment Processor and Landing Page Service
WordPress + Plugins / Software / Themes
Thrive Landing Pages
Instapage and Gumroad are the easiest to use if you want to get up and running quickly. The drawback between these options and the others is that they lack some of the features as the other platforms. For example, Clickfunnels integrates a CRM and Affiliate management. Whereas Optimize Press integrates with most membership sites. On the other-hand, while these two are not necessarily as complex as others the decreased complexity can be beneficial since we all know simple is hard. These platforms execute simplicity and elegance pretty well.
For the past couple years Clickfunnels has grown in popularity for many reasons. First, their marketing is stellar 😉 but more importantly, the product does something which many landing page software fail to do , which is to create a comprehensive suite that supports the product creator on all ends from marketing to payment processing and design. If you’re unfamiliar with the product creator, Russell Brunson, he’s essentially the internet guru behind some of the most popular internet marketing info products launched over the past decade. Suffice it to say Russell understand’s what it takes to launch a product online. He took that experience and created something that solves the friction product creators face.
Obviously, I have an affinity for really cool software. If I had to make an analogy which I love to do, I would say Clickfunnels is the Basecamp for Funnels. That being said let me play devil’s advocate, here. There’s of course no one size fits all platform.
There are various benefits to building landing pages within your CMS itself (like WordPress or Shopify). In many cases, the flexibility and depth behind Clickfunnels might not be necessary. Meaning that you may already have an existing CRM, you might not want to launch an affiliate program, or you have an existing infrastructure that supports a custom build. These are all considerations you should make before deciding on using any platform.
Now let’s move on the WordPress. It’s no secret I kinda dig WordPress. It’s IMO the most flexible CMS known to man 😛 With WordPress you don’t need to be a programmer to build impressive web properties. There’s a headline I love about WordPress by M. Munford that reads,
WordPress powers at least 25% of the world’s websites today. Basically, anything you need to do with a website you can do with WordPress. And if that WordPress plugin doesn’t exist yet, it’s not difficult to find someone who can build it for you.
As you know I’ve been a self-taught WordPress junkie for a while now. I even bought the very first version of Optimize Press which was painful in comparison to Today’s OptimizePress. That being said OptimizePress is one of my favorite funnel builders for WordPress. Another one of my favorites is Thrive landing pages. It’s easy to use and simple to integrate landing and sales pages.
There are a bunch of different Content Management Systems (CMS) and website builders online. From Drupal, WIX, Squarespace, Blogger / Blogspot, WordPress Shopify, the list goes on and on. Of course, there are also successful sites built on aforementioned platforms. But 1. I don’t talk about something I haven’t done or used 2. My bias observation is WordPress
1. I don’t talk about something I haven’t done or used 2. My bias observation is WordPress
2. My observational bias is that in many cases when content creators begin to amplifying marketing, content production, and customization they usually choose to migrate to WordPress. Which is definitely a pain I always choose to avoid if I can. I prefer WordPress.org over WordPress.com because it’s open source and gives you the opportunity to choose where you host it and how you customize the site. None of this might be so important when you build your first website but as it grows it will begin to matter more and more. Some of my favorite WordPress themes or WordPress membership sites include:
Headway DIY Themes
25 Places To Promote Your Consulting Business
At the end of the day after you spend your time promoting and building your presence both on your website and social media you can still amplify your reach by promoting your business or content on other websites in mosts cases completely free and in other cases for a reasonable amount. Google and Facebook are definitely not your only options for advertising. Here’s my big list of places you can use to promote your consulting business or website content.
StumpleUpon – Submit Your Website
Create How To’s About Your Industry on WikiHow
Answer Questions on Quora
RSS Submissions (Just hire someone to do this) Overwhelming list of places
Product Hunt – It’s much cooler to be hunted tho’ 😛
This post was obviously a long one. But I for one believe your business requires this type of attention. If you’ve landed here an have a quick tip you might want to share with other consultants please feel free to comment below! Thanks for your time and Attention!
DOWNLOAD FOR FUTURE REFERENCE
Avoid overwhelming yourself with too much information it takes time and energy to use these tools. The Good News is you can download it now and refer to it later.
If you’re unfamiliar with IFTTT I’m about to rock your world. IFTTT is a SAAS automation tool that allows you to create formulas based on the IF this than That principle. For growth marketers who aren’t programmers IFTTT is nothing to be afraid of infact as soon as you lay eyes on it , it will be the simplest form of coding you’ll ever be asked to do, which is basically logic. With IFTTT you can use services like Google Sheets and Instagram. Essentially allowing these different to communicate with each other based on Triggers and desired actions. I’ve always been a fan of this software but never really delved too deep until I was required to be superhuman. Now that you know a little about IFTTT let’s go straight into the 7 applets (an applet is what they call formulas which used to actually be called recipes) every growth marketer show know.
Here’s how to navigate through this post. For every applet, I’ll provide the context behind the automated tactic. I will also include an image of a suggest applet.
When logging in to IFTTT.com simply navigate to the search bar. The best way to search for a specific applet is to type in the name of the applet verbatim if you exclude a word it becomes difficult to find. (This is why I’m including a screenshot of the applets 😛 )
For example: Do This: Build a spreadsheet with tagged pocket links
Don’t Do This: Build a spreadsheet with tagged
Another method you can use is to begin by searching for the Platform associated with the Trigger. For example, IF Twitter hashtag then send notification The service listed after IF is most commonly the Trigger. Therefore, to find the applet above the easiest method is to begin by searching Twitter in the search bar.
#1 Create a spreadsheet of everyone who follows you on Twitter without ever having to copy and paste again
You can do a lot of things if you know your audience or at the very least know the people that are organically attracted to you online.
Are you reaching the right people?
Are you engaging with your followers?
A spreadsheet of who follows you and when they followed plus all the other twitter data that comes along with it like their names and descriptions is like SLAM for your Twitter profile. Imagine all the things you can do if you had a google sheet of all the people who followed you… The Possibilities are endless.
The applets for taking great care of your Twitter followers
Keep in mind that if you plan on running scripts and such to accomplish more than just knowing who followed you the spreadsheet is probably the best way to go. However, if you simply want to manually get a count and reply to your new followers every Monday that’s cool too. There’s an option for every growth strategy.
#2 Save Every URL you favorite on Pocket
If you’ve ever scheduled a social media post you know how hard it can be to aggregate good content let alone schedule it. Pocket is the end all be all source of good content but it’s an easy way to create an endless stream of content to share just by favoriting something. This is literally the first time in history that “hearting” something on the internet actually yields a solid end result lol :p If you really want to be gangster about this pocket strategy you can extend the formula to use specific tags instead of favorites.
The applets for taking full advantage of Pocket
You might see a pattern here 🙂 I’m a little in love with spreadsheets for aggregating data. Keep in mind there are a bunch of pocket applets that might help you improve your work flow. You can also create applets that interface between Pocket and Feedly , Pocket and Evernote , Pocket and Facebook , Pocket and Twitter there’s a bunch of options. I spent a few hours on pocket and buffer but it really pissed me off so I gave up on it but it might work well for you. (haha full disclosure)
#3 Auto post every Instagram post to a Pinterest Board
Reuse your IG content by automatically Sharing it to a Pinterest board. Simple stuff but if you’re trying to grow a business sometimes the details slip through the cracks. So here’s a way to fight back!
Applets for cross posting
First, let me say I’m not a huge fan of cross posting. Generally speaking, every platform has its own form of ideal media. However, if done in a controlled manner you can select which posts are appropriate for cross posting. Which is why I choose the applet that allows for a specific hashtag. You can accomplish the same concept with Instagram to Facebook Page as well as many other options. The key to this is remember to ACTUALLY include the hashtag in the post otherwise it won’t work.
#4 When a tweet from a specific user is tweeted save to a google spreadsheet.
This is a given but if you ever want to spy on your competition a great way to do it is to see how they Tweet. Even better spy on a few of your biggest competitors and learn hidden data gems about your industry. One thing is certain companies with bigger marketing and R & D budgets definitely have an upper hand in the world of data. But there’s no reason you can’t do the same by simply mimicking their formulas through observation.
Applets for Being a Social Spy, R & D on a shoe string budget
Please note this is ethical spying 😛 Using this method you’ll learn a lot about how your competition Tweets and what they Tweet about. You won’t have to second guess if you’re headed in the right direction. Keep in mind this doesn’t necessarily have to focus on your direct competitors you can also use this method to observe trends by specific leaders in your industry. There are literally hundreds of methods you can use to employ this strategy at any level.
#5 Browsing Medium Much, Why Not Curate Content As Well?
It’s no secret Medium is becoming a content powerhouse for high-value content. If you’re in the business of curating quality content chances are you’re doing it on Medium at some point in your day. Yes, it’s true you can simply import medium RSS feeds and probably never spend another minute on Medium. But and this is a BIG BUT, you’ll miss new trending content plus it’s not much fun right.
Applets For Curating Content on Medium
#6 Save Trending Gifs to your Google Drive (For Fun)
It might not seem obvious at first but GIFS rule the internet and you should always have some in your arsenal for social media responses or just good karma in general. But on a serious note it takes a lot of time to siphon through and save gifs by doing this you can create a library on Autopilot. If you do this with Google Drive you might want to turn off your notifications, seriously your phone might just explode.
Applets for Keeping up With The Internet Cats
I’m definitely a fan of Google Drive the obvious benefit being you can download the gif on demand. However, if you don’t plan on being an ‘internet guide’ 😛 it might be unnecessary. These applets below work and will keep you in touch with your internet roots 🙂
I hope you enjoyed this post! If you did do me a huge favor and tweet using the little tweet box below.
Every day we aspire to bigger and better. But today unlike most days we’ll stick to just being better or at least more productive. Realistically, there are only a few things in life we can control BUT I’m confident everyone can manage to do a least 4 Things everyday to improve and slay the heck out of your day.
Some of the pros of a “have laptop will travel lifestyle” also comes with a few cons like extreme freedom, which in lieu some personal discipline can be a little like escaping the YouTube wormhole we’ve all found ourselves trapped in at 3 am in the morning. To help you avoid this pleasant nightmare here are 4 things you can do daily to be a better remote marketer instead of getting stuck on the dark side of the web.
#1 Crack the Self-Starter Formula
One of the my favorite books of all time is The Boron Letters by Gary Halbert. It’s not his promise of literary genius that captivates me. It’s his understanding of what it takes to create formulas. Not just formulas associated with Copy but also basic life formulas required to press on regardless of what blocks you may experience. In one of his lessons to Bond Halbert writes,
Run. Walk. Jog. Write. Do the dishes. Or whatever. But don’t sit around waiting for a flash from Heaven.
When you work remotely, being a self-starter is key. You always see that phrase in job descriptions “Must be a self-starter”, they don’t put it there for lack of reason. You WILL get stuck, feel idle, feel lost in the monotony … But Gary put it so simply Run.Walk. Jog. Write. Basically, rule your day with a sense of clarity. Whether it’s creating a routine or finding ways to keep you motivated, engaged, and on fire. Do the things that work for you and do it consistently.
When working remotely you’ll often find yourself in situations where you’ll need to scale your productivity. Basically, the privilege of working remotely is usually accompanied by a superhuman prerequisite. Or at least super awesome. Tim Ferris is famous for the concept of the New Rich. Where we are encouraged to abandon our previously deferred industrialist lifestyles to a lifestyle designed to OWN OUR TIME.
The power of automation is our tool to thrive. As a remote marketer the power of automation rivals nearly every other skillset you can invest in learning. Focus on becoming a time doctor that specializes in automating the following areas:
– Project Management
– Data Science
– Growth Hacking
Any of the areas above will not only make you a better marketer but it will also make you more valuable financially. If you don’t believe me search the job boards.
We can’t all be Personal Brand Marketers. In fact, if you’re beating yourself over the head right now because you think you need a .com website to make money I’m here to tell you the .com website I owned back in 2013 made me no money. But learning skills that are actually needed by companies will. I’m not saying that you should not market yourself. What I’m saying is that you shouldn’t force marketing mediums on yourself that don’t work for you. If you suck at being on camera and rock those Google sheet formulas, don’t be pissed because you’re camera shy instead spend your time focusing on being a data rockstar.
The inverse is also true. If you’re great at marketing your personal brand and your the shiznet on Periscope or Facebook Live, if that works you, then do several live broadcasts a day.
What makes you a digital nomad , entrepreneur , subject matter expert , blogger , mompreneur ??? You’ll notice all these titles are self-imposed. No matter what you call yourself these titles don’t become reality unless you buy into the agreement you’ve made.
Find a mentor whether in books , blogs , videos , or real life who is the closest thing to THE BEST of what you already call yourself. Learn the realities of their journey because history is a really good indicator of what you can expect to face. This way when you hit a block or achieve a goal you’ll have insight on what you need to do next.
Actionable Task: Read autobiographies , follow your mentors online, engage in conversations whenever possible , watch their videos, etc. Basically, pull whatever insight you can from their work. That’s all she wrote , literally. Let me know what you think and maybe share some tips that have worked for you in the past. Thanks for reading 🙂 Btw if you interested in being even more productive pick a copy of my automated cheats.
There’s a word on the internet that explains things you should already know.
I’d like you to use this simple concept as a premise for this post. Because most times the simplest most underused or “Basic” strategies if executed consistently on the internet can win you a whole lot of traffic IRL (In Real Life). Now that I’m done playing with internet slang 🙂 Thanks for bearing with me. I’m going to share 3 completely free strategies you can use today to get more foot traffic to your local business. Cool right? So let’s begin.
Strategy #1 Use the Power of Trending Apps like AirBNB
Everyone loves AirBNB these days. It’s trending, an easy conversation starter, and pretty hip if you ask me. But did you know you can also use AirBNB to list what they call “experiences”. Listing your services or experiences on sites like AirBNB allow you to capitalize on the sites organic traffic. It’s basically free non-pushy advertising that showcases your products or services. More importantly, visitors to sites like AirBNB are actively seeking an experience they can pay for. Which means on a fundamental level they are a lot deeper into the conversion funnel than normal site visitors. This is what one of my mentors would call “commerciality” without the cost of an actual commercial.
Strategy #2 Conquer Your Map and Claim Your Business
The very first thing I do with local clients is, ask them if they’ve bothered to see what their business looks like on an internet map. Nine times out of 10 if you’re not actively using the internet like a marketing addict you are also not paying attention to the user generated content that tells at digital story about your business. Many business owners are afraid of user-generated content because of the horror stories they’ve heard about bad reviews hurting their bottom line, but honestly, you can’t escape UGC so whether you claim your business or not people will be reviewing it. It’s better to get a positive head start on managing your reputation by claiming your business on different sites like Google, Yelp, Trip Advisor, and even your local online directories. Despite what horror stories you’ve heard claiming your business and monitoring your online reputation can add more value and win your local business more clients or revenue.
The key here is to remember that as a business owner you still retain control over your internal culture, your values, and your customer service ethics. These characteristics shine through online. It’s a great opportunity to attract the right type of clients to your doorstep. More importantly, claiming your business allows you to communicate with the world instead of having others tell the story for you. Plus, again this is all free so….why wouldn’t you use it???
Strategy #3 Start a local Tribe with Facebook Groups About An Interest Related To Your Business
If you own an automotive business or clothing store creating a group about cars or fashion and inviting your local friends / customers/ family to join is a great marketing medium if you can consistently share valuable content. Groups are a free and easy method you can use to build a local network or people who are interested in what you sell. If being social and marketing online had a child you would call it a “Tribe”.
You can also take it one step further by branding your tribe with AR filters (Like filters you see on SnapChat). The great news is Starbucks recently sold a bunch of Unicorn Frappucino’s by being ridiculously social so there’s really no reason why small local businesses can’t capitalize on the same concept, even a small percentage of this type of “people-based” marketing can win you a lot of business. And you know… this site is all about helping you win online, so there you go…
I hope you enjoyed this short piece and actually put these 3 powerful strategies into practice. If you do be sure to come back and share your results with us. Until next time!
Aside from clicking “live” on Facebook’s Mobile or Desktop app is there a simple method for going live and doing it professionally. Yes! There is and you’re about to learn exactly how.
Let me preface this post by stating the following my assumption is that you’re a non-technical business without an in-house media team. You’re not interested in costly production software but you are interested in remaining professional while live streaming. Aside from custom aesthetics, you’re also looking for a method to streamline your live streaming process.
With the Above in mind, the following three methods will help your business both look good online and get it done in a reasonable amount of time.
Basic Live Streaming Tools Needed:
Computer Desktop / Laptop (You can go live on your phone without software but for the most part this method will require a desktop or laptop)
Camera Built-in or External : My Recommended Web Cam is Logitech C920
You might be familiar with eCamm software as it’s one of the go to Skype Call Recording apps for most of the digital marketing world. Well, the same makers of eCamm just recently launched eCamm Live which honestly is one of the easiest apps to use for live streaming. It reminds of screen recording apps like Screencast and Camtasia but simple to use and of course built for the live environment. You can see a video below that explains the features of eCamm Live
Several features that make eCamm Live so powerful is the simplicity behind this app. It’s by far the easiest app to use for live streaming with robust features that add professional touches to your broadcast.
Some of these features include:
Live Picture in Picture
Personally, I love the fact that you can LITERALLY drag and drop graphics like logos, text, and even animated gifs into the stream. This feature makes it extremely easy to use in terms of professional production.
Additionally, with the ability to broadcast video files you can easily add intros and outros to your live stream without a big hassle.
CrowdCast.io Live Streaming Tool
CrowdCast.io is an ideal tool for content marketers, coaches, trainers, bloggers, etc. Anyone profession deeply engulfed in the digital marketing arena. The platform boasts a slew of features that almost every digital experts can imagine, including:
Built-in Landing Pages
and must more
If you think about it Crowdcast.io is essentially the Go to Webinar for live streaming with the exception that it’s a lot more modern and streamlined. There’s also no clunky software to download which is everything I love about SAAS.
The biggest feature, in my opinion, is that Crowdcast essentially allows you to be a LiveStreaming God. Recently, there’s been a lot of talk about the idea of being “Omnipresent” on the social media. Well, Crowdcast allows you to achieve that goal easily without super complex software or a media team behind you. Here’s how.
As you can imagine I’m a true advocate for anything that makes the life of a business owner simple. If you can 10X my live streaming efforts I’m all for it. With Crowdcast you can be omnipresent, capture leads, and host paid events all from one tool. Not bad right 🙂
MiMo Live Boinx Software
The last of the 3 methods for business live streaming is Mimo Live. But don’t let the #3 Status fool you MiMo Live is a front runner for several reasons. It’s affordable but it has so much potential. MiMo Live allows you to perform tasks that are a little more technical with features like:
multiple screen sources up to nine which can be extended with Blackmagic
graphics machine based on a layered concept
live keying during the broadcast
exporting to disc features
you can even add a live Twitter feed to your stream while broadcasting (very neat)
and much more
MimoLive speaks to my accounting background (you know LIFO , FIFO lol) But on a serious note it is the more complex version of the 3. However, with all these features I couldn’t help but through this option in. MiMo will probably be useful for media professionals or agencies hosting live events that may also require post production marketing. If you run conferences, host meetups, or teach live courses this may be the perfect option for you.
There are a bunch of live streaming apps online to date. However, these 3 fit the mold. They are easy to use, affordable, and help you achieve the omnipresent goal with half the effort. Which of the three are you using today? Do you have other tools you’d like to include in the mix? If so, leave a comment below.
Guam businesses often boast the benefit of being long enduring. Our remote location and local community create a very synergistic circle of revenue and economic stability. While this is often considered great news for businesses the challenge in any tight or close knit economy is breaking through competitive barriers.
How Social Media Changes Business on Guam
What I’ve always loved about the internet is competitive opportunity. If you desire to build a business or make money with less barriers the internet has always been a Wild West haven. A cornocopia of opportunities. Social Media marketing on Guam is not much different. However, unlike many other digital opportunities social media is not just an internet fad it is deeply embedded in our modern day lives.
And many others…
Have all experienced major breakthroughs with the use of social media in their marketing arsenal. These companies are proof that social media has impacted how we consume media, buy locally, and engage with commerce based messages.
Is it too late for your Guam owned business to embrace social media?
Absolutely not! In fact, the age of social selling is just beginning on Guam and finally maturing around the world. Currently, moving into the digital space especially with regard to social media is a sound move for any business. For several reasons.
We can now track metrics and measure the effectiveness of our processes
Advertising platforms have matured and multiplied over the past 5 years
We can create cross promotionalcampaigns (including radio, television, and mailers)
Content algorithms are more effective
We can actually calculate ROI for social media
Advertising costs are still reasonably priced
How to start growing your social media accounts
Growing your social media accounts on Guam is pretty simple. Here are a few tips to kickstart your growth.
Always have a website first
Then Start with the trifecta ( Facebook, Twitter, and LinkedIn)
If your business is highly visual a Pinterest and Instagram account is a smart move as well.
If you are a brick and mortar business always claim your identity
If your business is B2B LinkedIn is a great focal point
Invest in being consistent with your social media activities , it’s the best method for keeping customers engaged
Start building a buyers list
Create 3 fold content pieces
Develop long term growth strategies and Goals
Measure … measure … measure
Remember to track and measure everything. I had to address this issue twice because it’s incredibly important. Every business is different and social media thrives on ‘different’ in order to improve and grow your social media presence online you must understand what strategies work best for your specific business. The tailor your efforts around these high impact activities.
If you need more help learning or planning your social media activities feel free to contact us we’d be glad to help.
It’s no secret social media management is an essential task for every business interested in surviving today’s modern era. However, on Guam the career field is relatively new. The good news is higher learning institutions likie Guam Community College have instituted media courses related to social media management. Consequently, the market is growing with very talented creatives who with some guidance can execute these management tasks with great tenacity.
The funny thing is when I began creating and growing social media accounts for companies abroad the idea of social media marketing becoming an industry within itself seemed unfathomable. There were not social media certification courses or higher institutions. There was simply the will to be creative with marketing tactics and of the ability to consistently execute full circle strategies.
Today a new social media manager is armed with so many tools and resources that there really isn’t a valid excuse for failing to execute digital marketing campaigns.
That being said there are some important factors your should use when seeking the best social media manager for your Guam based business. Here are some tips to help you successfully navigate through this hiring landscape.
Half 1/2 Creative Director 1/2 Marketing Manager All Parts Unicorn
An effective social media manager is quite frankly considered a Unicorn Marketer. They are considerably rare in the sense that an effective social media manager is both highly analytical and highly creative.
The analytic side of your newly hired social media marketer should understand metrics and how to measure ROI starting from scratch. They should also be able to plan content creation and distribution. As well as create campaigns are resources that speak directly to your company’s ideal avatar.
For social media Managers on Guam understanding how the temper best practices to fit the local environment is essential. These social marketers should have a strong grasp of marketing and project management principles.
A good indication that your potential social media marketer understands the lay of the land is how they manage or optimize their own accounts.
For example, what projects have they worked on. Or even on a smaller scale how do their personal accounts appear. For example:
Do people engage with them frequently using social media?
What is the state of their LinkedIn Profiles?
Do they have experience creating content?
Do they have experience in graphic design?
What type of planning experience do they have?
Here are some Questions you can ask social media managers to see if they are the best fit for your Guam based company.
What tools or resources will you need to manage our social accounts? They should have a general list of requirements such as link tracking or analytics, etc.
Ask the potential manager to provide an example of how they will respond to an irate customer on Twitter. Managing social media also helps businesses monitor customer complaints as
What is their strategy for planning to be consistent with social media? Being consistent with social media is one of the most challenging aspects of SMM
What is their view on content creation?
Asking these basic questions will help you gain a greater understanding of the manager and whether or not they are a good fit for your company.
How To Become The Go-To Person In Your Industry On Social Media
Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity. Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities more commonly referred to a influencers. Influencers are trusted authorities on the web and when we have a question relating to their niche we will often look to them for an answer or at least to provide opinion you can trust.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.
The question is: how do you reach that point? How can you become the go-to person in your own industry? It’s a massive challenge but of course someone has to succeed, so it may as well be you! Infact, it can be you.
On Guam and in the Northern Marianas we already have our very own set of influencers ranging from PXC fighers, Musicians , Artists, Bloggers, Business People, etc. Some that most of you are familiar with including:
Influencers like those mentioned above are trusted authorities. They are experts in their respective fields, champions of their industry, and consistently helping others with their professional and creative insights as well as personal experiences. When you meet an influencer it often feels like home or more aptly it feels like you know them already without ever having to meet them in person. They exude a sense of openness or transparency in their business and have worked hard to keep their names and service at the front of your minds. That being said I’m a big believer in abundance. There is still so much opportunity for people on Guam to grow and become influencers especially using this big bad tool called the internet. Here’s are few tips that will help you achieve just that.
The single most important thing to do is to make sure that you are providing consistent and valuable information. This means you should be sharing the kinds of insightful tips and advice that people don’t get anywhere else. This is one of the reason that in-depth blog posts are so popular at the moment. While you can come across millions of generic short posts, it’s the content creators time invested in really diving into a subject and identifying the deepest pains or challenges you are experiencing then answering those questions or concerns that really adds value. They consistently break barriers through their service. If you can promote your content through social media and ensure that you are offering something that your visitors can’t get anywhere else each time they find you eventually you’ll start actively seeking out their opinions. Obviously, the internet is a really big place so it will still takes time for people to find you. The big secret which is not much of a secret at all is making sure you don’t just do it once – but you keep doing it over and over again.
Be Approachable As if You’re An Actual Human Being
I have a friend who is constantly making six figures using Facebook live videos just by simply being consistent but also being incredibly real. He spends time everyday just being himself , sharing value with his audience, and oftentimes sharing random parts of his day like him waiting on a flight or attending an event or driving with a friend in a car. All very normal human behavior, afterall you are a human being so don’t be afraid to show some personality. You should of course remain professional. But the tone of professionlism changes depending on your industry. A musician and an accounting often expresses very tones of professionalism. The point here is be self aware, know exactly where you stand, and then just continue being you. Being down to earth can actually help showcase your integrity. Think about it: would you rather get up-to-date information from a text-book or from an expert who you also happen to know and who can explain it well and answer questions? Be a real person and you’ll build trust.
Finally, make sure you align yourself with other trusted authorities in your field. Aligning yourself with other infuencers is a natural action. Eventually, as you add more and more value in your industry you’ll begin to meet more people who expresss the same sentiment and expertise. Not only in your specific industry but also around the island or in many other communities. I want to impress upon you that while the internet is a vehicle it’s only a vehicle and you should not restrict yourself to networking online only. Get out and join associations or meet up with others this can dramatically boost your local presence and help people become more famliar with you. The traditional strategies that allow people to be an authority locally still work but when combined with being a social media powerhouse I cannot see any possible reason why you would fail to capture significant market share.
Download My Social Media Authority Checklist Free Today
Are you interested in becoming the go-to person in your industry for Guam. Now you can by simply using social media to build your authority and influence. Download my aweseom but totally free checklist today.
Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort.
But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and if you haven’t first established yourself as a credible authority then you’ll find that everything you do falls on deaf ears. To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibility…
Build Credibility with Social Media by Creating a Blog
Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. If you can’t write, hire someone who can to do it for you.
Build a Well Known Reputation by Building Loyal Followers and Friends
Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn’t necessarily matter but it does. People see this as an indicator of your authority – so get to work growing that number.
Be Personal , You know like you’re a real human being
People like to know that there’s a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans.
But Not too Personal…
That said, a drunken rant or a Tweet about your toilet habits can also seriously undermine your respectability. You might think it’s amusing/poignant but your business account is not the place for that kind of content.
Create a Personal Brand
Your social media pages should have strong branding that utilizes high definition images and well written information. Make sure that everything says ‘quality’.
Spell Well 🙂
Does a misspelling necessarily mean that your interesting fact isn’t true? It shouldn’t do really but to a large portion of your audience it does.
If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it’s not a professional account.
One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.
Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to ‘advertise’ your expertise and knowhow.
Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.
Alright everyone’s talking about growth hacking and well it’s such a cool word. But what happens after we actually stop using it as a verb at start using it as a philosophy, a way of growing and solving problems / obstacles / challenges. Well the first and most obvious ‘after the sensation’ goal is to actually start doing the work : finding creative yet hmmmm…data backed methods for growing your startup, business, or influence in 2017.
To help both you and I accomplish growth goals I found some pretty in-depth resources on the web despite the fact that they are free they also come from an experienced point of view (I guess that can be both good and bad for a growth hacker but well, you know that’s how the story goes… So let’s begin 🙂
Find strategies from notable growth hackers by following them. Luckily, I found a really cool list for you ^ I might write one of my own in the near future but for now I think Forbes has got you covered