How To Become The Go-To Person In Your Industry On Social Media
Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity. Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities more commonly referred to a influencers. Influencers are trusted authorities on the web and when we have a question relating to their niche we will often look to them for an answer or at least to provide opinion you can trust.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.
The question is: how do you reach that point? How can you become the go-to person in your own industry? It’s a massive challenge but of course someone has to succeed, so it may as well be you! Infact, it can be you.
On Guam and in the Northern Marianas we already have our very own set of influencers ranging from PXC fighers, Musicians , Artists, Bloggers, Business People, etc. Some that most of you are familiar with including:
Influencers like those mentioned above are trusted authorities. They are experts in their respective fields, champions of their industry, and consistently helping others with their professional and creative insights as well as personal experiences. When you meet an influencer it often feels like home or more aptly it feels like you know them already without ever having to meet them in person. They exude a sense of openness or transparency in their business and have worked hard to keep their names and service at the front of your minds. That being said I’m a big believer in abundance. There is still so much opportunity for people on Guam to grow and become influencers especially using this big bad tool called the internet. Here’s are few tips that will help you achieve just that.
The single most important thing to do is to make sure that you are providing consistent and valuable information. This means you should be sharing the kinds of insightful tips and advice that people don’t get anywhere else. This is one of the reason that in-depth blog posts are so popular at the moment. While you can come across millions of generic short posts, it’s the content creators time invested in really diving into a subject and identifying the deepest pains or challenges you are experiencing then answering those questions or concerns that really adds value. They consistently break barriers through their service. If you can promote your content through social media and ensure that you are offering something that your visitors can’t get anywhere else each time they find you eventually you’ll start actively seeking out their opinions. Obviously, the internet is a really big place so it will still takes time for people to find you. The big secret which is not much of a secret at all is making sure you don’t just do it once – but you keep doing it over and over again.
Be Approachable As if You’re An Actual Human Being
I have a friend who is constantly making six figures using Facebook live videos just by simply being consistent but also being incredibly real. He spends time everyday just being himself , sharing value with his audience, and oftentimes sharing random parts of his day like him waiting on a flight or attending an event or driving with a friend in a car. All very normal human behavior, afterall you are a human being so don’t be afraid to show some personality. You should of course remain professional. But the tone of professionlism changes depending on your industry. A musician and an accounting often expresses very tones of professionalism. The point here is be self aware, know exactly where you stand, and then just continue being you. Being down to earth can actually help showcase your integrity. Think about it: would you rather get up-to-date information from a text-book or from an expert who you also happen to know and who can explain it well and answer questions? Be a real person and you’ll build trust.
Finally, make sure you align yourself with other trusted authorities in your field. Aligning yourself with other infuencers is a natural action. Eventually, as you add more and more value in your industry you’ll begin to meet more people who expresss the same sentiment and expertise. Not only in your specific industry but also around the island or in many other communities. I want to impress upon you that while the internet is a vehicle it’s only a vehicle and you should not restrict yourself to networking online only. Get out and join associations or meet up with others this can dramatically boost your local presence and help people become more famliar with you. The traditional strategies that allow people to be an authority locally still work but when combined with being a social media powerhouse I cannot see any possible reason why you would fail to capture significant market share.