Use Facebook Ads To Conquer Your Market in Guam
If you’re looking for a quick and highly effective way to reach a massive audience on Guam, then Facebook advertising is an excellent option. Read on and I’ll share five of the biggest reasons you should consider using Facebook ads to conquer your market.
Reason 1 It’s Flexible
Facebook ads are flexible advertising vehicles. They can be used to promote all forms of media including videos, articles, images, flyers as well as different types of promotional objectives. For example, Facebook ads can be used to acquire leads, promote a local event, advertising a flash sale, or even a digital storefront. Aside from different types of promotional objectives you can also use Facebook ads based on the required action of the user. For example, if you want to acquire a large number of impressions to build brand awareness you can use Pay Per Impression. Whereas, if you require a specific result like a link clicks you can use the PPC method. PPC means ‘Pay Per Click’ and is also the format of another very popular advertising network: Google AdWords. The appeal of PPC is that you don’t pay anything if your ad isn’t effective. You are only paying here when someone actually clicks on your advert meaning you get free exposure for your brand and meaning that you won’t pay a dime if your ad doesn’t encourage anyone to actually visit your site. You can also use Facebook ads for specific sales conversion goals, to build engagement on your Facebook page, and even to acquire more likes for your Facebook Page.
Reason 2 It Fits Any Budget
Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. You set the amount you are willing to pay out each time someone clicks on an ad and the only drawback for making this number low is that your ad won’t be shown as often. You can spend as low as a few dollars per week or a million + dollars a quarter. The key here is that Facebook advertisements are scalable. More importantly in Guam specifically the average ad spend required to actually make an impact is relatively low in comparison to other parts of the world. You can spend $10 on Facebook and reach nearly 10,000 people on Guam using Facebook ads. That seems like a pretty good deal to me when you compare traditional advertising vehicles.
Reason 3 It’s Highly Targeted
An advantage that Facebook has over Google is that it lets you target specific demographics. In other words you can choose to only show your ad to people who are single, married, above a certain age, female… etc. All this data allows you to avoid wasting money on people who aren’t in your target audience and while Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn’t provide quite the same control. When you consider local markets like Guam the value of a highly targeted ad ensures that the right people are seeing your promotion. For example, if I want to promote a local 5k I can target:
- someone living in Guam or the vicinity of Guam, who
- shares an interest in fitness
- target former customers or using a customer list
- include people who have attended a previous event hosted by you
- include people who have recently purchased something online
- there are so many options available
The point is unlike traditional advertising mediums using Facebook ads on Guam can help you reach a highly targeted audience at a fraction of the cost. Sounding a little tricky, No worries I can help
Reason 4 It’s Social
Another great advantage of Facebook ads over Google AdWords is that it incorporates the power of Facebook’s social aspect. People can like your adverts and share them, or you can use them to direct people directly to your Facebook page to get more likes there. If social media marketing is a big part of your strategy then the two are highly synergistic. More importantly, in this day and age Facebook outranks Google in terms of traffic. Therefore, you can use this network to your advantage. Guam’s Facebook network is pretty connected. If you are trying to promote a local product or service creating a viral , sharable , or entertaining ad incentivizes the local community to share and comment on your content. In essence you can turn your ad into an interactive piece of media. It’s engaging and memorable.
Reason 5 It’s Easy to Use and Learn
Getting started on Facebook is incredibly fast and simple meaning that you can have an ad campaign up and running in no time to start generating leads and revenue. If you’re interested in learning more about using Facebook advertising or perhaps you just a need an introductory 1 on 1 lesson you can schedule 1 using the button below.