Guam businesses often boast the benefit of being long enduring. Our remote location and local community create a very synergistic circle of revenue and economic stability. While this is often considered great news for businesses the challenge in any tight or close knit economy is breaking through competitive barriers.
How Social Media Changes Business on Guam
What I’ve always loved about the internet is competitive opportunity. If you desire to build a business or make money with less barriers the internet has always been a Wild West haven. A cornocopia of opportunities. Social Media marketing on Guam is not much different. However, unlike many other digital opportunities social media is not just an internet fad it is deeply embedded in our modern day lives.
- Hatsa Guam
- Mac Tech
- Sunglasses Etc.
- Creative Indeed
- Chamoritta Swimwear
- And many others…
Have all experienced major breakthroughs with the use of social media in their marketing arsenal. These companies are proof that social media has impacted how we consume media, buy locally, and engage with commerce based messages.
Is it too late for your Guam owned business to embrace social media?
Absolutely not! In fact, the age of social selling is just beginning on Guam and finally maturing around the world. Currently, moving into the digital space especially with regard to social media is a sound move for any business. For several reasons.
- We can now track metrics and measure the effectiveness of our processes
- Advertising platforms have matured and multiplied over the past 5 years
- We can create cross promotionalcampaigns (including radio, television, and mailers)
- Content algorithms are more effective
- We can actually calculate ROI for social media
- Advertising costs are still reasonably priced
How to start growing your social media accounts
Growing your social media accounts on Guam is pretty simple. Here are a few tips to kickstart your growth.
- Always have a website first
- Then Start with the trifecta ( Facebook, Twitter, and LinkedIn)
- If your business is highly visual a Pinterest and Instagram account is a smart move as well.
- If you are a brick and mortar business always claim your identity
- If your business is B2B LinkedIn is a great focal point
- Invest in being consistent with your social media activities , it’s the best method for keeping customers engaged
- Start building a buyers list
- Create 3 fold content pieces
- Develop long term growth strategies and Goals
- Measure … measure … measure
Remember to track and measure everything. I had to address this issue twice because it’s incredibly important. Every business is different and social media thrives on ‘different’ in order to improve and grow your social media presence online you must understand what strategies work best for your specific business. The tailor your efforts around these high impact activities.
If you need more help learning or planning your social media activities feel free to contact us we’d be glad to help.
It’s no secret social media management is an essential task for every business interested in surviving today’s modern era. However, on Guam the career field is relatively new. The good news is higher learning institutions likie Guam Community College have instituted media courses related to social media management. Consequently, the market is growing with very talented creatives who with some guidance can execute these management tasks with great tenacity.
The funny thing is when I began creating and growing social media accounts for companies abroad the idea of social media marketing becoming an industry within itself seemed unfathomable. There were not social media certification courses or higher institutions. There was simply the will to be creative with marketing tactics and of the ability to consistently execute full circle strategies.
Today a new social media manager is armed with so many tools and resources that there really isn’t a valid excuse for failing to execute digital marketing campaigns.
That being said there are some important factors your should use when seeking the best social media manager for your Guam based business. Here are some tips to help you successfully navigate through this hiring landscape.
Half 1/2 Creative Director 1/2 Marketing Manager All Parts Unicorn
An effective social media manager is quite frankly considered a Unicorn Marketer. They are considerably rare in the sense that an effective social media manager is both highly analytical and highly creative.
The analytic side of your newly hired social media marketer should understand metrics and how to measure ROI starting from scratch. They should also be able to plan content creation and distribution. As well as create campaigns are resources that speak directly to your company’s ideal avatar.
For social media Managers on Guam understanding how the temper best practices to fit the local environment is essential. These social marketers should have a strong grasp of marketing and project management principles.
A good indication that your potential social media marketer understands the lay of the land is how they manage or optimize their own accounts.
For example, what projects have they worked on. Or even on a smaller scale how do their personal accounts appear. For example:
- Do people engage with them frequently using social media?
- What is the state of their LinkedIn Profiles?
- Do they have experience creating content?
- Do they have experience in graphic design?
- What type of planning experience do they have?
Here are some Questions you can ask social media managers to see if they are the best fit for your Guam based company.
- What tools or resources will you need to manage our social accounts? They should have a general list of requirements such as link tracking or analytics, etc.
- Ask the potential manager to provide an example of how they will respond to an irate customer on Twitter. Managing social media also helps businesses monitor customer complaints as
- What is their strategy for planning to be consistent with social media? Being consistent with social media is one of the most challenging aspects of SMM
- What is their view on content creation?
Asking these basic questions will help you gain a greater understanding of the manager and whether or not they are a good fit for your company.
How To Become The Go-To Person In Your Industry On Social Media
Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity. Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities more commonly referred to a influencers. Influencers are trusted authorities on the web and when we have a question relating to their niche we will often look to them for an answer or at least to provide opinion you can trust.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.
The question is: how do you reach that point? How can you become the go-to person in your own industry? It’s a massive challenge but of course someone has to succeed, so it may as well be you! Infact, it can be you.
On Guam and in the Northern Marianas we already have our very own set of influencers ranging from PXC fighers, Musicians , Artists, Bloggers, Business People, etc. Some that most of you are familiar with including:
Michelle Pier – Creative Indeed
Rachael Esteves – The Dolls & PlayHouse Studios
Frank the Crank Camacho
Pika Fejeran – Pika’s Cafe Guam
Denise Mendiola – SBDC , GWCC , and many others
Influencers like those mentioned above are trusted authorities. They are experts in their respective fields, champions of their industry, and consistently helping others with their professional and creative insights as well as personal experiences. When you meet an influencer it often feels like home or more aptly it feels like you know them already without ever having to meet them in person. They exude a sense of openness or transparency in their business and have worked hard to keep their names and service at the front of your minds. That being said I’m a big believer in abundance. There is still so much opportunity for people on Guam to grow and become influencers especially using this big bad tool called the internet. Here’s are few tips that will help you achieve just that.
The single most important thing to do is to make sure that you are providing consistent and valuable information. This means you should be sharing the kinds of insightful tips and advice that people don’t get anywhere else. This is one of the reason that in-depth blog posts are so popular at the moment. While you can come across millions of generic short posts, it’s the content creators time invested in really diving into a subject and identifying the deepest pains or challenges you are experiencing then answering those questions or concerns that really adds value. They consistently break barriers through their service. If you can promote your content through social media and ensure that you are offering something that your visitors can’t get anywhere else each time they find you eventually you’ll start actively seeking out their opinions. Obviously, the internet is a really big place so it will still takes time for people to find you. The big secret which is not much of a secret at all is making sure you don’t just do it once – but you keep doing it over and over again.
Be Approachable As if You’re An Actual Human Being
I have a friend who is constantly making six figures using Facebook live videos just by simply being consistent but also being incredibly real. He spends time everyday just being himself , sharing value with his audience, and oftentimes sharing random parts of his day like him waiting on a flight or attending an event or driving with a friend in a car. All very normal human behavior, afterall you are a human being so don’t be afraid to show some personality. You should of course remain professional. But the tone of professionlism changes depending on your industry. A musician and an accounting often expresses very tones of professionalism. The point here is be self aware, know exactly where you stand, and then just continue being you. Being down to earth can actually help showcase your integrity. Think about it: would you rather get up-to-date information from a text-book or from an expert who you also happen to know and who can explain it well and answer questions? Be a real person and you’ll build trust.
Finally, make sure you align yourself with other trusted authorities in your field. Aligning yourself with other infuencers is a natural action. Eventually, as you add more and more value in your industry you’ll begin to meet more people who expresss the same sentiment and expertise. Not only in your specific industry but also around the island or in many other communities. I want to impress upon you that while the internet is a vehicle it’s only a vehicle and you should not restrict yourself to networking online only. Get out and join associations or meet up with others this can dramatically boost your local presence and help people become more famliar with you. The traditional strategies that allow people to be an authority locally still work but when combined with being a social media powerhouse I cannot see any possible reason why you would fail to capture significant market share.
Are you interested in becoming the go-to person in your industry for Guam. Now you can by simply using social media to build your authority and influence. Download my aweseom but totally free checklist today.
Build Your Credibility on Social Media
Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort.
But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and if you haven’t first established yourself as a credible authority then you’ll find that everything you do falls on deaf ears. To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibility…
Build Credibility with Social Media by Creating a Blog
Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. If you can’t write, hire someone who can to do it for you.
Build a Well Known Reputation by Building Loyal Followers and Friends
Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn’t necessarily matter but it does. People see this as an indicator of your authority – so get to work growing that number.
Be Personal , You know like you’re a real human being
People like to know that there’s a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans.
But Not too Personal…
That said, a drunken rant or a Tweet about your toilet habits can also seriously undermine your respectability. You might think it’s amusing/poignant but your business account is not the place for that kind of content.
Create a Personal Brand
Your social media pages should have strong branding that utilizes high definition images and well written information. Make sure that everything says ‘quality’.
Spell Well 🙂
Does a misspelling necessarily mean that your interesting fact isn’t true? It shouldn’t do really but to a large portion of your audience it does.
If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it’s not a professional account.
One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.
Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to ‘advertise’ your expertise and knowhow.
Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.
Alright everyone’s talking about growth hacking and well it’s such a cool word. But what happens after we actually stop using it as a verb at start using it as a philosophy, a way of growing and solving problems / obstacles / challenges. Well the first and most obvious ‘after the sensation’ goal is to actually start doing the work : finding creative yet hmmmm…data backed methods for growing your startup, business, or influence in 2017.
To help both you and I accomplish growth goals I found some pretty in-depth resources on the web despite the fact that they are free they also come from an experienced point of view (I guess that can be both good and bad for a growth hacker but well, you know that’s how the story goes… So let’s begin 🙂
I know I know… As short as this is it should be a Reddit post 🙂 but you know I’ll be updating this in the future so once you’ve got your fill return and Get Some … more