Aside from clicking “live” on Facebook’s Mobile or Desktop app is there a simple method for going live and doing it professionally. Yes! There is and you’re about to learn exactly how.
Let me preface this post by stating the following my assumption is that you’re a non-technical business without an in-house media team. You’re not interested in costly production software but you are interested in remaining professional while live streaming. Aside from custom aesthetics, you’re also looking for a method to streamline your live streaming process.
With the Above in mind, the following three methods will help your business both look good online and get it done in a reasonable amount of time.
Basic Live Streaming Tools Needed:
Computer Desktop / Laptop (You can go live on your phone without software but for the most part this method will require a desktop or laptop)
Camera Built-in or External : My Recommended Web Cam is [eafl id=”380″ name=”Logitech” text=”Logitech C920″]
You might be familiar with eCamm software as it’s one of the go to Skype Call Recording apps for most of the digital marketing world. Well, the same makers of eCamm just recently launched eCamm Live which honestly is one of the easiest apps to use for live streaming. It reminds of screen recording apps like Screencast and Camtasia but simple to use and of course built for the live environment. You can see a video below that explains the features of eCamm Live
Several features that make eCamm Live so powerful is the simplicity behind this app. It’s by far the easiest app to use for live streaming with robust features that add professional touches to your broadcast.
Some of these features include:
Live Picture in Picture
Personally, I love the fact that you can LITERALLY drag and drop graphics like logos, text, and even animated gifs into the stream. This feature makes it extremely easy to use in terms of professional production.
Additionally, with the ability to broadcast video files you can easily add intros and outros to your live stream without a big hassle.
CrowdCast.io Live Streaming Tool
CrowdCast.io is an ideal tool for content marketers, coaches, trainers, bloggers, etc. Anyone profession deeply engulfed in the digital marketing arena. The platform boasts a slew of features that almost every digital experts can imagine, including:
Built-in Landing Pages
and must more
If you think about it Crowdcast.io is essentially the Go to Webinar for live streaming with the exception that it’s a lot more modern and streamlined. There’s also no clunky software to download which is everything I love about SAAS.
The biggest feature, in my opinion, is that Crowdcast essentially allows you to be a LiveStreaming God. Recently, there’s been a lot of talk about the idea of being “Omnipresent” on the social media. Well, Crowdcast allows you to achieve that goal easily without super complex software or a media team behind you. Here’s how.
As you can imagine I’m a true advocate for anything that makes the life of a business owner simple. If you can 10X my live streaming efforts I’m all for it. With Crowdcast you can be omnipresent, capture leads, and host paid events all from one tool. Not bad right 🙂
MiMo Live Boinx Software
The last of the 3 methods for business live streaming is Mimo Live. But don’t let the #3 Status fool you MiMo Live is a front runner for several reasons. It’s affordable but it has so much potential. MiMo Live allows you to perform tasks that are a little more technical with features like:
multiple screen sources up to nine which can be extended with Blackmagic
graphics machine based on a layered concept
live keying during the broadcast
exporting to disc features
you can even add a live Twitter feed to your stream while broadcasting (very neat)
and much more
MimoLive speaks to my accounting background (you know LIFO , FIFO lol) But on a serious note it is the more complex version of the 3. However, with all these features I couldn’t help but through this option in. MiMo will probably be useful for media professionals or agencies hosting live events that may also require post production marketing. If you run conferences, host meetups, or teach live courses this may be the perfect option for you.
There are a bunch of live streaming apps online to date. However, these 3 fit the mold. They are easy to use, affordable, and help you achieve the omnipresent goal with half the effort. Which of the three are you using today? Do you have other tools you’d like to include in the mix? If so, leave a comment below.
Guam businesses often boast the benefit of being long enduring. Our remote location and local community create a very synergistic circle of revenue and economic stability. While this is often considered great news for businesses the challenge in any tight or close knit economy is breaking through competitive barriers.
How Social Media Changes Business on Guam
What I’ve always loved about the internet is competitive opportunity. If you desire to build a business or make money with less barriers the internet has always been a Wild West haven. A cornocopia of opportunities. Social Media marketing on Guam is not much different. However, unlike many other digital opportunities social media is not just an internet fad it is deeply embedded in our modern day lives.
And many others…
Have all experienced major breakthroughs with the use of social media in their marketing arsenal. These companies are proof that social media has impacted how we consume media, buy locally, and engage with commerce based messages.
Is it too late for your Guam owned business to embrace social media?
Absolutely not! In fact, the age of social selling is just beginning on Guam and finally maturing around the world. Currently, moving into the digital space especially with regard to social media is a sound move for any business. For several reasons.
We can now track metrics and measure the effectiveness of our processes
Advertising platforms have matured and multiplied over the past 5 years
We can create cross promotionalcampaigns (including radio, television, and mailers)
Content algorithms are more effective
We can actually calculate ROI for social media
Advertising costs are still reasonably priced
How to start growing your social media accounts
Growing your social media accounts on Guam is pretty simple. Here are a few tips to kickstart your growth.
Always have a website first
Then Start with the trifecta ( Facebook, Twitter, and LinkedIn)
If your business is highly visual a Pinterest and Instagram account is a smart move as well.
If you are a brick and mortar business always claim your identity
If your business is B2B LinkedIn is a great focal point
Invest in being consistent with your social media activities , it’s the best method for keeping customers engaged
Start building a buyers list
Create 3 fold content pieces
Develop long term growth strategies and Goals
Measure … measure … measure
Remember to track and measure everything. I had to address this issue twice because it’s incredibly important. Every business is different and social media thrives on ‘different’ in order to improve and grow your social media presence online you must understand what strategies work best for your specific business. The tailor your efforts around these high impact activities.
If you need more help learning or planning your social media activities feel free to contact us we’d be glad to help.
It’s no secret social media management is an essential task for every business interested in surviving today’s modern era. However, on Guam the career field is relatively new. The good news is higher learning institutions likie Guam Community College have instituted media courses related to social media management. Consequently, the market is growing with very talented creatives who with some guidance can execute these management tasks with great tenacity.
The funny thing is when I began creating and growing social media accounts for companies abroad the idea of social media marketing becoming an industry within itself seemed unfathomable. There were not social media certification courses or higher institutions. There was simply the will to be creative with marketing tactics and of the ability to consistently execute full circle strategies.
Today a new social media manager is armed with so many tools and resources that there really isn’t a valid excuse for failing to execute digital marketing campaigns.
That being said there are some important factors your should use when seeking the best social media manager for your Guam based business. Here are some tips to help you successfully navigate through this hiring landscape.
Half 1/2 Creative Director 1/2 Marketing Manager All Parts Unicorn
An effective social media manager is quite frankly considered a Unicorn Marketer. They are considerably rare in the sense that an effective social media manager is both highly analytical and highly creative.
The analytic side of your newly hired social media marketer should understand metrics and how to measure ROI starting from scratch. They should also be able to plan content creation and distribution. As well as create campaigns are resources that speak directly to your company’s ideal avatar.
For social media Managers on Guam understanding how the temper best practices to fit the local environment is essential. These social marketers should have a strong grasp of marketing and project management principles.
A good indication that your potential social media marketer understands the lay of the land is how they manage or optimize their own accounts.
For example, what projects have they worked on. Or even on a smaller scale how do their personal accounts appear. For example:
Do people engage with them frequently using social media?
What is the state of their LinkedIn Profiles?
Do they have experience creating content?
Do they have experience in graphic design?
What type of planning experience do they have?
Here are some Questions you can ask social media managers to see if they are the best fit for your Guam based company.
What tools or resources will you need to manage our social accounts? They should have a general list of requirements such as link tracking or analytics, etc.
Ask the potential manager to provide an example of how they will respond to an irate customer on Twitter. Managing social media also helps businesses monitor customer complaints as
What is their strategy for planning to be consistent with social media? Being consistent with social media is one of the most challenging aspects of SMM
What is their view on content creation?
Asking these basic questions will help you gain a greater understanding of the manager and whether or not they are a good fit for your company.
How To Become The Go-To Person In Your Industry On Social Media
Most of us will find that when we think of a particular niche, industry or topic, a specific name will come to mind. Perhaps ‘Pat Flynn’ is who you go to when you’re interested in passive income. Or maybe ‘Tim Ferriss’ is your go-to guy for productivity. Either way, these are the names that transcend their own small group of followers to the point where they become internet celebrities more commonly referred to a influencers. Influencers are trusted authorities on the web and when we have a question relating to their niche we will often look to them for an answer or at least to provide opinion you can trust.
You’ll know that someone has reached this point for you when you start prefixing Google searches with their name or their site name.
The question is: how do you reach that point? How can you become the go-to person in your own industry? It’s a massive challenge but of course someone has to succeed, so it may as well be you! Infact, it can be you.
On Guam and in the Northern Marianas we already have our very own set of influencers ranging from PXC fighers, Musicians , Artists, Bloggers, Business People, etc. Some that most of you are familiar with including:
Influencers like those mentioned above are trusted authorities. They are experts in their respective fields, champions of their industry, and consistently helping others with their professional and creative insights as well as personal experiences. When you meet an influencer it often feels like home or more aptly it feels like you know them already without ever having to meet them in person. They exude a sense of openness or transparency in their business and have worked hard to keep their names and service at the front of your minds. That being said I’m a big believer in abundance. There is still so much opportunity for people on Guam to grow and become influencers especially using this big bad tool called the internet. Here’s are few tips that will help you achieve just that.
The single most important thing to do is to make sure that you are providing consistent and valuable information. This means you should be sharing the kinds of insightful tips and advice that people don’t get anywhere else. This is one of the reason that in-depth blog posts are so popular at the moment. While you can come across millions of generic short posts, it’s the content creators time invested in really diving into a subject and identifying the deepest pains or challenges you are experiencing then answering those questions or concerns that really adds value. They consistently break barriers through their service. If you can promote your content through social media and ensure that you are offering something that your visitors can’t get anywhere else each time they find you eventually you’ll start actively seeking out their opinions. Obviously, the internet is a really big place so it will still takes time for people to find you. The big secret which is not much of a secret at all is making sure you don’t just do it once – but you keep doing it over and over again.
Be Approachable As if You’re An Actual Human Being
I have a friend who is constantly making six figures using Facebook live videos just by simply being consistent but also being incredibly real. He spends time everyday just being himself , sharing value with his audience, and oftentimes sharing random parts of his day like him waiting on a flight or attending an event or driving with a friend in a car. All very normal human behavior, afterall you are a human being so don’t be afraid to show some personality. You should of course remain professional. But the tone of professionlism changes depending on your industry. A musician and an accounting often expresses very tones of professionalism. The point here is be self aware, know exactly where you stand, and then just continue being you. Being down to earth can actually help showcase your integrity. Think about it: would you rather get up-to-date information from a text-book or from an expert who you also happen to know and who can explain it well and answer questions? Be a real person and you’ll build trust.
Finally, make sure you align yourself with other trusted authorities in your field. Aligning yourself with other infuencers is a natural action. Eventually, as you add more and more value in your industry you’ll begin to meet more people who expresss the same sentiment and expertise. Not only in your specific industry but also around the island or in many other communities. I want to impress upon you that while the internet is a vehicle it’s only a vehicle and you should not restrict yourself to networking online only. Get out and join associations or meet up with others this can dramatically boost your local presence and help people become more famliar with you. The traditional strategies that allow people to be an authority locally still work but when combined with being a social media powerhouse I cannot see any possible reason why you would fail to capture significant market share.
Download My Social Media Authority Checklist Free Today
Are you interested in becoming the go-to person in your industry for Guam. Now you can by simply using social media to build your authority and influence. Download my aweseom but totally free checklist today.
Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort.
But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and if you haven’t first established yourself as a credible authority then you’ll find that everything you do falls on deaf ears. To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibility…
Build Credibility with Social Media by Creating a Blog
Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. If you can’t write, hire someone who can to do it for you.
Build a Well Known Reputation by Building Loyal Followers and Friends
Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn’t necessarily matter but it does. People see this as an indicator of your authority – so get to work growing that number.
Be Personal , You know like you’re a real human being
People like to know that there’s a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans.
But Not too Personal…
That said, a drunken rant or a Tweet about your toilet habits can also seriously undermine your respectability. You might think it’s amusing/poignant but your business account is not the place for that kind of content.
Create a Personal Brand
Your social media pages should have strong branding that utilizes high definition images and well written information. Make sure that everything says ‘quality’.
Spell Well 🙂
Does a misspelling necessarily mean that your interesting fact isn’t true? It shouldn’t do really but to a large portion of your audience it does.
If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it’s not a professional account.
One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.
Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to ‘advertise’ your expertise and knowhow.
Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.