That's right, in case you didn't hear there's a new BBB in town and if you're unaware of this super stealth change in succession you're likely leaving easy business on the table.
Let's take an anti-suspense approach and just put all our cards on the table. Social media marketing , once viewed by mad men marketers as the joke of the decade has now infiltrated nearly every market segment in the world (NOT JUST DIGITAL)
Yes, you read right. There was a time when traditional brick and mortar businesses could turn a blind eye at the idea of a Facebook page or Instagram account but NOW in TODAY'S MARKET THAT TIME HAS LITERALLY COME AND GONE. This means that only a small subset of internet users DO NOT USE FACEBOOK in any way. This might surprise you but quite frankly it's a little alarming for your business if you haven't taken social media seriously up until this point. Infact, #FACTS when it comes to the internet people actually use FACEBOOK more than they use GOOGLE's search engine.
It's pretty simple really. The once dominant badge placed on your brochure or business website that indicates your Better Business Rating is less dominant than whether or not you have an ACTIVE PRESENCE on social media.
The simple truth is , if you want to be found online it's time to
TAKE SOCIAL MEDIA SERIOUSLY
People are actively searching for your business online and they are doing it on social networks like Facebook , LinkedIn , Twitter , Instagram , and the like. Afterall, if national leaders are using Social Media to get their messages across don't you think it's HIGH TIME you start doing the same?
You're at the edge of a great ERA for business owners. Mastering social media for your business gives you a unique advantage in your market. But more importantly it gives your the business owner more control over how your GROW your community and WIN more business online.
For the past decade every website and social media account I've built for companies and brands has been based on the concept of optimising control and increasing ROI. Rewind 5 years back I would never suggest that a small business doing fine without disruptive technology POUR thousands of dollars into a social media strategy they didn't need. The market wasn't mature enough and there was no valid data that suggested this was anything else but AN EXPERIMENT.
FAST FORWARD TO 2017 A Facebook Page and Claiming Your Google account is a basic requirement for anyone setting up shop. It's not a pipe dream any longer. If you don't manage your Business' social accounts online what ends up happening is sites like Facebook and Google employ USER GENERATED CONTENT to give people who are searching for your business information that "YOU" the "Business Owner" should be giving them. The bottom line is...
You can either take control of your company's social media presence or allow someone else to do it without your permission...
I definitely understand the argument for creating content. It's not an easy feat. It's time consuming, requires in-depth knowledge of media, digital performance, and software , tools, training, easily the cost and time associated with this gargantuan effort can outweigh it's value altogether if you plan to do it all yourself. Unless you have $30,000+ or more to spend on CONTENT CREATION ALONE the opportunity cost for insourcing really isn't a great idea.
Think about this from a utilitarian perspective. For example:
Whenever you need a t-shirt or business card printed , contract drawn out , financial statements , or catering you don't necessarily go out and attempt to 'buy' all the tools necessary to print your own t-shirt in house. If another company can perform this service more efficiently at cost there's really no second guessing that service or it's value to your business.
WHO IS SOCIAL EDGE FOR?
Social edge is a service created for Businesses who understand the value of social media and remaining consistent but don't want to deal with the headache of creating and optimizing content.
Stay consistent and active in the minds of your buyers!
Make a good first impression and be visible.
Streamline and optimize your SM Process
If you're reading this it's likely your a brick and mortar business or brand influencer seeking who understands the numbers. The value of your time is increasingly high since so much media and processes require your attention.
Knowing this let me breakdown the actual activities associated with creating a years worth of content for your company.
- Hiring A Graphic Designer ( $1000 month)
- Purchasing training from a social media guru ($497 one-time purchase)
- Dedicating man hours for your current staff to learn these processes ($10 an hour @ 48 hours 4,800 *at that point they will still just be considered beginners)
- Your time spent managing this process (PRICELESS)
The above is just a barebones breakdown nothing fancy or extravagant no additional software or scheduling tools. Eventually, as your company becomes more adept in social media the process is definitely something you can master. BUT THERE"S A BIGGER PROBLEM one which even social media masters find challenging. Here it is:
Even the brightest most successful marketers find remaining consistent to be one of the top challenges associated with creating content online.
Now that you understand the challenges associated with remaining consistent online let me share with you how I can immediately help you uplevel your social media game without the hassle of learning time sucking activities or ineffective DIY methods.
To Be Clear Social Edge is NOT FOR THE DIY'ER
It's made for the entrepreneur or business owner who needs more time to focus on the genius tasks while allowing our company to focus on our genius.
Here's the deal, being consistent on Social Media alone isn't the end all be all of increasing revenue online. There's more to ROI focused social selling than just some good hashtags and pretty pictures. With Social Edge I will monitor your growth results and key metrics quarterly.
Every analysis will be devised to give you "The Business Owner" an evaluation of your current standing in the local market. Afterwhich, I will host an ideation session with your management staff or marketing team to foster new methods of engagement as well as revenue opportunities.
The content provided alone will help you stand out in the marketplace. Especially on Guam, the SOCIAL EDGE ALONE will solve the problem of consistency and keep you at the forefront of your customer's minds. More importantly, it will prepare your company for the influx of a growing consumer population.
As you may know I focus on social media and social selling. My job is to create innovate methods for activating your market online. There's nothing more satisfying than devising methods for companies to innovate and scale revenue. Over the past decade I've focused on creating websites, funnels, and sales systems that helped entrepreneurs build successful businesses. My desire is to employ this same concept in our local region by assisting our brick and mortar companies transition into the digital market. I don't share this little tidbit of information as bragging rights or anything of that nature. I'm sharing this with you because it will help you understand why the next few bonuses are crucial to the Social Edge.
With every social edge purchase I'm unlocking my brain providing a social selling consultant retainer service at NOT EXTRA COST. When you purchase Social Edge you don't just buy a service you Join the family.
Access to private webinar training sessions where I teach companies how to utilize data driven social strategies to grow company reach and visibility over the next year.
Grow your email marketing list on autopilot. Purchasing Social Edge gives you deep discounts to future services like managed ads for newsletter building.